American Powerboat TV
www.americanpowerboat.tv

“The Fastest Half-Hour on Television” was sure to attract DeMartini. Executive Producer John Potts called on her to add industry knowledge, contacts and panache to the show’s content, editing and on-air interviews, and DeMartini’s journalistic talent kicked into gear. She has worked actively with Potts on the water and on the air, bringing exciting news stories to cable TV powerboat enthusiasts. Over the past several years, the weekly series has grown from regional cable and satellite distribution to national broadcast to over 85 million households on Fox Sports.

“Marilyn has a way of getting a message across—whether it’s on paper or on-air. She’s a natural with a microphone and makes other people comfortable in the interview process. She’s carved a unique niche as a woman who ‘knows her stuff’ in powerboating.”
John Potts, Executive Producer, American Powerboat Television

Cigarette Racing Team
www.cigaretteracing.com

After Skip Braver bought Cigarette Racing Team, the savvy marketer knew he needed someone to help spread the word of his vision for the icon of powerboats. “I didn’t buy a boat company, I bought a legend,” was Braver’s most famous quote and working with the company’s ad agency who capitalized on Cigarette’s “bad boy” image, DeMartini spread that quote and the news that the legendary Cigarette brand was “back.” 

“Marilyn’s writing skills and ability to communicate with people on many levels were an asset for Cigarette.  She got Cigarette’s message out in many media venues and broadened the visibility of the brand.”
Skip Braver, President/CEO Cigarette Racing Team

Count US In, Inc.
www.countusin.us

Going beyond the “support our troops” rhetoric, DeMartini jumped at the chance to address a bureaucratic problem that stifles the voice of the U.S. military—the cumbersome and outdated absentee ballot.  She started the non-profit organization, Count US In, Inc. on prodding from a client who showed her the unfortunate situation faced by deployed troops—as well as their families at home.  Taking inspiration from the Thomas Jefferson quote, “The best defense of democracy is an informed electorate,” DeMartini developed the www.countusin.us website as a source of information, education and facilitation of the U.S. military vote.  The growing organization intends to impact the 2008 and future elections.

“Developing Count US In has been a fantastic learning process and an eye-opening experience into the power of politics.  It’s not easy to become an informed voter and Count US In has facilitated that process,” says DeMartini, “I’m proud of my country and of our troops’ efforts to defend it.  The voice of today’s heroes needs to be heard.”

Extreme Boats Magazine
www.extremeboatsmag.com

Writing has always been DeMartini’s first love, so creating articles for a magazine that focuses on Extreme people, events and fun—not just the actual boats--fit right into her portfolio.  “I felt Casey [Kiernan, Publisher] hit on a unique part of the marine industry and I enjoy being a part of his team and telling the behind-the-scenes stories—and sometimes some controversial news—the things that make this industry and community so fascinating!” she says.

“We originally asked Marilyn to provide a ‘woman’s perspective’ but found she was more like ‘one of the guys!’ We appreciate the different spin she puts on stories and people love talking to her!”
Casey Kiernan, Publisher/Editor, Extreme Boats

Latham Marine
www.lathammarine.com

When Latham Marine, an icon in the marine industry for OEM and after-market parts, was ready to make news about its 35th anniversary and update its marketing image, Bob and Kathy Latham called on PR Power.“We have lead this industry in quality and integrity for 35 years,” said Kathy Latham.

“We felt it was time to let our local business community and the marine industry know the breadth of our company and believed Marilyn DeMartini and her team at PR Power could do that.  They have been in the marine business for a long time, know us and know all the players.” 
Kathy Latham, Owner, Latham Marine

Muscle Racing
www.muscleracing.com

Muscle Racing has been the fan-favorite and offshore racing’s “Bad Boy” team for over 15 years.  On PR Power’s invitation, Dave Branch, the team owner, took a trip to Spain to look at the Powerboat P1 World Championship and was ready to go racing in international waters.  Since PR Power knew the ropes of the race circuit and how to reach out to potential sponsors, he asked the agency to put together a sponsorship package.  By also putting his pre-produced TV show pilots on YouTube, PR Power broadened his “viral” appeal in days.

“Marilyn has known me and my team for years. She ‘gets’ our image and fan appeal—it was a no-brainer to have PR Power assist in our racing efforts.”
Dave Branch, Team Owner, Muscle Racing

Peter Makris Memorial Fund
www.naswa.com

“Marilyn has a powerful way of getting everyone on board and in action.  We were all grateful for her energy and professional work—now she has to keep doing it!” 
Cynthia Makris, Peter's daughter and GM of the NASWA Resort

Powerboat P1
www.powerboatp1.com

This UK-based organization manages the fastest-growing offshore powerboat racing circuit in the world.  Now in its 5th year operating abroad, Powerboat P1 is poised to make the U.S. an important part of its expansion plans.  After working with DeMartini and her client, Outerlimits Powerboats during the 2007 racing season, Powerboat P1 saw her as the natural choice to carry its voice and image to the U.S. marine and consumer market.

“We were impressed by Marilyn’s great enthusiasm for the sport and her understanding of what we intend to achieve on a global scale with P1. We are delighted to be working with Marilyn"
Robert Wicks, Sales & Marketing Director, Powerboat P1

Rock Group
www.myrockgroup.com

“Marilyn is so enthusiastic about physical fitness and personal power, we knew she could wrap her mind around this project,” he said.  She can deliver concise, user-friendly copy from technical biological research because she knows her audience and how to position a company’s message.”
Roch Nakajima, Owner, Rock Group

STATEMENT! Marine
www.statementmarine.com

Making a STATEMENT has always been a specialty of PR Power, so when the principles of STATEMENT! Marine wanted to make their STATEMENT!, they called on PR Power.  The agency prepared an “Opening STATEMENT” for the new boat manufacturer for the 2009 Miami International Boat Show, where STATEMENT! introduced two new powerboats, a catamaran and V-bottom.

“We knew that Marilyn and her crew knew how we could best ‘Make a STATEMENT!’ at the biggest boat show of the year. They showed the ‘Power of the Pen’ and of PR Power for STATEMENT!”
Gene Weeks, General Manager, STATEMENT! Marine

Outerlimits Offshore Powerboats
www.outerlimitspowerboats.com

For years, Outerlimits Powerboats worked with DeMartini as a journalist for Speedvision, Extreme Boats and American Powerboat Television.  In 2007, owner and president, Mike Fiore, brought her onboard to direct the marketing of his 14-year-old custom powerboat building company.  Now celebrating its 15th anniversary, Outerlimits has established itself as the leader in the industry, building technologically advanced and luxurious powerboats.  The new marketing tag line, “Outerlimits Powerboats – Live It!” says it all—Outerlimits is not just a boat—it is an experience.

“Marilyn helped us to pull all of our resources together under a comprehensive plan and to publicize the image of Outerlimits that we have worked for years to create.  No one can touch us and she got that word out,” 
Mike Fiore, Owner,President, Outerlimits Powerboats